ALUTO’s graphic concept

With an engineering focus on creating a bike capable of fast performance and bold adventure, the ...

Factor ALUTO

Where does the ALUTO fit in the Factor line-up? The name gives a hint. Taking inspiration from the ...

Rudy von Berg: Worlds bound

Heading into the 2025 Ironman Worlds weekend, Factor athlete Rudy von Berg represents one of the ...

Factor MONZA RCC + David Carson Edition

To mark the 10th anniversary of the Rapha Cycle Club, Rapha, Factor, and renowned graphic designer

Jens Emil Nielsen: Facing New Challenges

Any elite athlete knows that the performance is in the details. It’s just that those details aren’t ...

Factor HANZŌ: Fastest in the world

Riding High with Human Powered Health at the TDFF

We’re not even sure where to start.

David Millar's TdF Diaries – Week 3

Now the dust has well and truly settled on the 2025 Tour de France, it might be a good time to ...

Factor O2 VAM

David Millar's TdF Diaries – Week 2

Another week of unruly racing has resulted in some of the most entertaining stages in recent memory, ...