News & Updates
Factor’s Bike Guide for Roubaix
Whenever a new piece of equipment is created, there are always questions about how it can contribute ...
Factor riders take 2nd at Cape Epic
Celebrating its 22nd anniversary edition, the
Bugatti Factor ONE
This is not just another bike and car paint-job collab. That absolutely has to be understood before ...
Modern Adventure Pro Cycling recap
When David Millar, Factor’s Chief Brand Officer, sat down with George Hincapie, Modern Adventure Pro ...
Celebrating the OSTRO VAM
More than any other model, the OSTRO VAM represents the core of Factor Bikes: the synergy of ...
Gravel season opener
Last week we said the gravel games were beginning. This weekend was the first proper look at what ...
Let the Gravel Games Begin
The 2026 gravel season has officially begun: Factor Racing is present and correct. From the Atlas ...
OSTRO VAM: Total Race Performance
Cycling is all about forward progress. If you are not moving, you are falling over. Bikes are never ...
Modern Adventure Pro Cycling
Depending on who you ask, the state of cycling in the United States is either pretty good or pretty ...
Romain Bardet: Changing the Focal Point
Panache. Audacious. Cerebral. What is the first word you think of when you think of
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